MARKETING

About Our Marketing Programs & The Industry

Our curriculum is designed to prepare students for entry-level positions in marketing and related areas such as market research, advertising, sales, retail, wholesale, customer relations, shipping and receiving, and transportation.

Refer to the college catalog to see the course requirements of a specific degree or certificate program.

Marketing (C) Certificate of Achievement

CAREER OPPORTUNITIES

Marketing, market research, and advertising are the arts and science of understanding what products and services people want or need, then convincing them to purchase those products or services from your organization. Marketing and advertising professionals work in virtually every industry within particular organizations or for agencies with diverse clients. Salaries typically range from $31,000 to over $208,000 with an average salary of $103,000 annually depending on the position and experience required.

SALES

Whether in retail, wholesale, products or services, salespeople use the positive impressions and tools created by marketing to secure new customers and to ensure that existing clients are satisfactorily serviced. Sales people typically work on a combination of salary and commission or just commission. Salaries range from approximately $31,000 to well in excess of $103,000.

CUSTOMER SERVICE

While sales representatives bring business in the door, it is good customer service that retains the business. Customer service professionals work in a wide variety of industries assisting customers and problem solving. The company knowledge required to be an effective customer service person frequently opens opportunities for advancement within the department or other areas of an organization.

Academic Pathway: Business Programs